Adweek and Brandweek Books are designed to present interesting, insightful books for the general business reader and for professionals in the worlds of media, marketing, and advertising. These are innovative, creative books that address the challenges and opportunities of these industries, written by leaders in the business. Some of our writers head their own companies, while others have worked their way up to the top of their field in large multinationals. But they all share a knowledge of their craft and a desire to enlighten others. We hope readers will find these books as helpful and inspiring as Adweek, Brandweek, and Mediaweek magazines.
Description:
Adweek and Brandweek Books are designed to present interesting, insightful books for the general business reader and for professionals in the worlds of media, marketing, and advertising. These are innovative, creative books that address the challenges and opportunities of these industries, written by leaders in the business. Some of our writers head their own companies, while others have worked their way up to the top of their field in large multinationals. But they all share a knowledge of their craft and a desire to enlighten others. We hope readers will find these books as helpful and inspiring as Adweek, Brandweek, and Mediaweek magazines.